Press release


  1. POWERADE LAUNCHES A NEW SPORTS DRINK IN ITALY

    Category: Press release

    Published: 21 Dicember 2011

    POWERADE LAUNCHES A NEW SPORTS DRINK IN ITALY

    Milan, November 2011. Powerade launched in Italy Powerade ION4 sports drink with a new formula. The isotonic sports drink wil be used by elite athletes to prepare for the London Olympic Games in 2012. Powerade ION4 was developed by sports scientists, hydrates better than water and helps you give the maximum and longer. Powerade ION4 contains liquids and 4 of the minerals lost through sweat (sodium, potassium, magnesium and calcium) which are lost through sweat, to give an efficient hydration and a combination of carbohydrates to quickly give back energy that the body loses during exercise. Research has shown that just drinking water during or after intense exercise is not the ideal way... Read more

  2. The touch of Coca-Cola Light to Sicilian summers

    Category: Press release

    Published: 21 Dicember 2011

    The touch of Coca-Cola Light to Sicilian summers

    The appointment with the spring-summer season opens with the most fashionable Light taste of Coca-Cola. After the success of last year all over Italy, on television and on the streets from early May until September, the super stylish "Puppets", the undisputed queens of the new campaign Coca-Cola Light. Launched in Italy in 1991 and centered on a young and exciting target, Coca-Cola Light  is perfectly  matched to women and even more to fashion and is the ideal drink for those who drink in style. If all of Italy in the period from May to September devoted to the "stylish Puppets" extensive attention, the hot month of July, Sicily is also very light, with many... Read more

  3. Economic and employment report

    Category: Press release

    Published: 21 Dicember 2011

    Economic and employment report

    Economic report 2011 Today Sibeg Srl bottles and distributes its  The Coca-Cola Company brand products in Sicily and confirms its position of undisputed leadership. 2010 has again reported a positive result for the company with a 2010 turnover of 113 million, + 4.1% vs.2009. Also significant was the increase in EBIT (net operating profit from operations) 8.4  million euros in 2010, + 31.7% vs 2009. Financial report for the first half of 2011 The first half of 2011 reflects the economic difficulties that characterize the national economy in general and our Sicilian economy in particular. Therefore, the sales value is little over 48 million euros (- 3.9% over the same period... Read more

  4. EXPOVENDING SUD CATANIA

    Category: Press release

    Published: 7 Dicember 2011

    EXPOVENDING SUD CATANIA

    Le Ciminiere Exhibition Centre 25/27 November 2012. Sibeg, can confirm its presence in one of the most anticipated events of the vending industry: the Expo Vending Sud The show now in its third edition is scheduled for November 25 to 27 at the Trade Fair Centre Le Ciminiere of Catania. The presence at the Expo Vending is an excellent opportunity to display our news and special offers in terms of formats developed specifically for the vending industry. New this year presenting the 33cl PET Coca-Cola bottle; we also offer a wide choice in terms of flavors and packaging, ranging from dedicated 33cl format cans to the half-liter bottle with the 3-colas Coca-Cola, Coca-Cola light and... Read more

  5. “Sibeg for you”

    Category: Press release

    Published: 7 Dicember 2011

    “Sibeg for you”

    Sibeg pays great attention to its resources and has already implemented many activities aimed at reconciling work and private life. Born in 2009, the project "Sibeg for You!" has established initiatives to his credit of which the employees have been and will continue to enjoy. From services to save time - for example through the processing and payment utilities - to facilitate transfers - with a pick up service - to and from the airport. Initiatives to save money - with concession of loans and insurance deductible from the payroll without interest - Local Shopping and facilitating the purchase of goods and services through agreements with insurance companies, car dealerships and... Read more

  6. Sibeg "dresses" the history of Coca-Cola with the new limited edition full body sleeves exclusively for Sicily.

    Category: Press release

    Published: 14 July 2011

    Sibeg "dresses" the history of Coca-Cola with the new limited edition full body sleeves exclusively for Sicily.

    The Contour Bottle is the hub of all the images that fall under the new platform of communication activities of Coca-Cola. On this line Sibeg continues its tradition of creating exclusive new "sleeve rata" dedicated to 125 years of Coca-Cola. Three subjects were created for this Limited edition, produced and distributed by Sibeg, which in their graphics invoke the historical evolution of the Coca-Cola bottle, up to the present and now legendary Contour. The first bottle in his graphic recalls the "Hutchinson" of 1899 and the second is the "Straight Wall" in 1900 and to end with the “Samuelson” of 1915. The three graphics are of the evergreen... Read more

  7. Sibeg : Mini can, great launch

    Category: Press release

    Published: 8 March 2011

    Sibeg : Mini can, great launch

    What better way to celebrate your 125 years if you do not dress in a contemporary new packaging and in step with the times? A new format launched recently , exclusively for Sicily and by Sibeg, 15 cl mini cans format; "cool" and handy, ideal for "mini breaks" wherever and whenever you like, that meets the needs of the consumer in a new and modern way, and that will enrich the assortment of Coca-Cola. The launch involves over 1000 properties of GDO, including Hyper, Superstore and Superette, within which the consumer can buy a pack of 12 mini cans to make those quick breaks even more tasty and unique. Colored and modern materials, in line with the spirit of the new pack... Read more

  8. Coca-Cola celebrates its first 125 years

    Category: Press release

    Published: 13 January 2011

    Coca-Cola celebrates its first 125 years

    Everything is ready to celebrate the 125th anniversary of the most popular soft drink in the world! This is the heart of the celebration: thanks to all those who made this success possible, from employees to consumers who have loved since this brand day one and have helped make it famous around the world. Our desire is to continue to be a source of inspiration and positivity. This anniversary allows us to bring back the memory of all the great heritage of joy and optimism that we have built during these 125 years of history and renew our commitment to continue to create and share moments of happiness all over the world. Coca-Cola was born on 8 May 1886 and since then has remained the... Read more