Press release
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SIBEG CRISIS PLAN IS RUNNING AND COCA-COLA RE-LAUNCHES
Category: Press release
Published: 27 July 2012
STARTS 'STU PREZZU TALIA', THE SICILIAN COMMUNICATION PLAN FOR SUMMER 2012 Catania, 17TH OF July 2012 - SIBEG, bottler and distributor of The Coca-Cola Company for the region, outlined today the main economic results of the semester of 2012 that demonstrate the effectiveness of price-cutting campaign launched in April. Simultaneously, along with Coca-Cola Italia, it has been officially presented "Talia stu prezzu!", the communication plan dedicated to Sicily for summer 2012. PRICES CUTTING CAMPAIGN IMPACT The campaign of 'affordable prices' launched last April has seen a growth in the two months from May to June 2012... Read more
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COCA-COLA AND THE OLYMPIC GAMES
Category: Press release
Published: 26 July 2012
Coca-Cola unveils an intense program of activities to excite, engage and inspire the public before and during the highly anticipated sporting event, the shout of "Move to the Beat - Move to the rhythm of London 2012" From over 80 years, Coca-Cola supports the international Olympic movement, and shares the positive values, as signs of involvement and passion for the sport A celebration with whom Coca-Cola contributes concretely demonstrating its commitment to make a difference in a positive way in all the communities in which it operates Milan, July 2012 - On the occasion of the London 2012 Olympic Games, Coca-Cola - as an official partner - reveals a wide range... Read more
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Meeting Sibeg Target Consumer
Category: Press release
Published: 13 April 2012
Sibeg, bottler and distributor of Coca-Cola Company products in Sicily, renews the annual meeting with its key stakeholders to present the 2012 anti-crisis plan. The company since 1960, produces, bottles and distributes all products branded The Coca-Cola Company. Thanks to its internal organizational structure of 200 employees, 75 agents and widespread reach, with a workforce of over 1000 people, from the Catania plant depart daily between 30 to 60 trucks of product being delivered - directly or through distributors - to about 32,000 retail outlets on the island. Sibeg, with a market share of over 51%, represents one of the main actors of development and innovation of the Sicilian... Read more
