Press release


  1. Coca-Cola celebrates Christmas 2013

    Category: Press release

    Published: 21 November 2013

    Coca-Cola celebrates Christmas 2013

    Coca-Cola celebrates Christmas 2013 calling all to be inspired by altruism of Santa Claus. Like a shooting star Coca-Cola new campaign lights of generosity and optimism the holiday season https://www.youtube.com/watch?v=udbtLhZbB9Q Milan, 19th of November 2013 - Coca-Cola has always been an interpreter of the spirit of happiness and optimism that characterizes Christmas with his new Christmas commercial   urges people to celebrate the festivity  of the year being inspired by the spirit of Santa Claus. The magic of Christmas comes from values such as kindness, altruism and sharing,  and each individual can rediscover to bring a positive change in the world. The... Read more

  2. COCA - COLA LIGHT MARC JACOBS COLLECTION ARRIVES IN ITALY

    Category: Press release

    Published: 7 October 2013

    COCA - COLA LIGHT MARC JACOBS COLLECTION ARRIVES IN ITALY

    The limited edition that celebrates the fashion of the past three decades will be available until December 2013 A contest will allow to win a tote bag Marc Jacobs per day The Italian fashion bloggers will compete to become the Coca- Cola light " Decades Girls" It is finally available in Italy the Coca- Cola light limited edition collection, designed by fashion designer Marc Jacobs, creative director of the brand in 2013. Many innovations made for the Italian launch, including an exclusive competition that is giving away one tote bag Marc Jacobs per day. Unveiled for the first time in international premiere last March, the Italian edition comes just at time on the... Read more

  3. THE COCA-COLA COMPANY AND THE WORLD WILDLIFE FUND

    Category: Press release

    Published: 10 July 2013

    THE COCA-COLA COMPANY AND THE WORLD WILDLIFE FUND

    ATLANTA, GA, July 10, 2013 - The Coca-Cola Company and the World Wildlife Fund (WWF), again together to improve the environmental management system of Coca-Cola, today announced important new targets with an expansion of the partnership to date realized. These ambitious goals, alongside other commitments from Coca-Cola about the communities in which it operates and to their well-being, in this case revolve around the sustainable use of water, energy and packaging, as well as the sustainability supply of agricultural resources by 2020. Strong  of the initial success of this nearly decade-long partnership, Coca-Cola and WWF have agreed to broaden their efforts towards new ambitious... Read more

  4. 'Share a Coke'

    Category: Press release

    Published: 7 May 2013

    'Share a Coke'

    A real turning point for the first time in 127 years the brand Coca-Cola gives way to the 150 most popular names in Italy, with a production  "dedicated" to Sicily! Milan, 7th of May 2013 The history of Coca-Cola is full of moments to remember and the 8th of May - the date of the 127th anniversary of the most famous drink in the world - is about to become one of them. Thanks to the project "Share a Coke", the famous logo will be replaced by names, generic names and ways of saying the most widespread and popular among Italians, for a product hyper-personalized and all to share! "It's an epic win" - says Fabrizio Nucifora, Marketing... Read more

  5. NEW FANTA FLAVOR STRAWBERRY AND KIWI

    Category: Press release

    Published: 1 May 2013

    NEW FANTA FLAVOR STRAWBERRY AND KIWI

    For summer 2013 the Fanta world is enriched with a fresh, inviting taste special edition Milan, May 2013 Fanta Strawberry and Kiwi flavor is the Coca-Cola news for summer 2013. With its fresh and original bright pink color, it is a special edition dedicated to all lovers of new flavors and fun. The new Fanta Strawberry and Kiwi flavor extends the range of the historic brand Fanta, the first orange juice in Italy and registered trademark of The Coca-Cola Company distributed in 190 countries with a broad range of variations. After being launched with great success in 12 European countries, Fanta Strawberry and Kiwi flavor arrive in Italy in a limited edition for 4 months, from... Read more