Category: Press release
Published: 9 June 2014
The socio-economic impact of Sibeg in Sicily: a driving force for economic and social development of the region. -96% of the turnover of Sibeg is a source of wealth for the territory -1.353 job positions created and supported in Sicily - € 41 million income paid to direct and indirect workers Catania, June 6, 2014 - Sibeg * - Carbonated Drinks Bottling Company - official bottler of The Coca-Cola Company, on the twenty-second place among the 1.846 companies operating in the beverage sector in Italy, today introduced the study of its socio-economic impact in Sicily during a workshop open to the public and institutions, moderated by journalist Marcello Sorgi. Took part... Read more
Category: Press release
Published: 14 April 2014
The 2014 edition of the World Cup FIFA TM is approaching and to celebrate the sporting event of the year, Coca-Cola has created a limited edition of 8 cans, with a dedicated graphics to many countries, winners of the World Cup FIFA TM, from 1930 to today. "Argentina, Brazil, France, Germany, England, Spain, Uruguay and, of course, Italy ... These are the countries involved in this initiative will adorn about 70 million cans produced and distributed by Coca-Cola HBC Italy and in Sicily, Sibeg "Nucifora said Fabrizio, Director of Marketing Coca-Cola Italy. "The cans are transformed into unique objects, all to be collected, to celebrate and remember the 2014 edition of the... Read more
Category: Press release
Published: 10 April 2014
Catania, April 9, 2014 - Sibeg plant reopens its doors to Sicilian students giving them an education- experiential program - aimed to raising awareness among young people about the importance of sport and movement. The company, which since 1960 produces, bottles and distributes all brand products of The Cola-Cola Company will activate the program "Plant Visit" involving already in the first three months a thousand students of secondary schools of first and second degree. << We are happy to welcome Sicilian school kids, to show them how we make the most famous drink in the world - said Luca Busi, CEO of Sibeg - is an important opportunity to present our work, excellence... Read more
Category: Press release
Published: 10 April 2014
Catania, April 9, 2014 - More than 33 000 Sicilian students, 1.969 teams on the field for a culture and sport project that has the flavor of optimism, positivity and healthy competition. Kick off for the first time in Sicily, of the 3rd edition of the Coca-Cola Cup, the recreational-educational program for students of the first two classes of Secondary Second Degree Institutes, created to promote among young people a healthy and active lifestyle presented in the in the plant of Sibeg Catania, in the presence of the CEO Luca Busi, Director of Communication and Institutional Relations Coca-Cola Italia, Victor Cino and the Regional Formation councilor Nelli Scilabra. The program... Read more
Category: Press release
Published: 30 January 2014
Three days of capital events in Rome and a Coca-Cola Village celebrating the positive values of sport and the universal passion for football. Rome, xx January, 2014 - As part of the FIFA World Cup™ Trophy Tour by Coca-Cola, on Wednesday 19th February 2014, the authentic FIFA World Cup™Trophy will be in Rome for three days of events dedicated to the positive values of sport and the universal passion for football. Thanks to the partnership between Coca-Cola and FIFA, thousands of fans will have the opportunity to see the real FIFA World Cup™Trophy, the quintessential symbol of the game of football and to really feel part of it, sharing this extraordinary and exciting... Read more