Coca-Cola celebrates its first 125 years


Everything is ready to celebrate the 125th anniversary of the most popular soft drink in the world! This is the heart of the celebration: thanks to all those who made this success possible, from employees to consumers who have loved since this brand day one and have helped make it famous around the world. Our desire is to continue to be a source of inspiration and positivity. This anniversary allows us to bring back the memory of all the great heritage of joy and optimism that we have built during these 125 years of history and renew our commitment to continue to create and share moments of happiness all over the world.
Coca-Cola was born on 8 May 1886 and since then has remained the same: the first cola without artificial flavors, and no preservatives added. 125 years later, Coca-Cola is the most famous and sold soft drink in history and brings with it a cultural heritage that continues to inspire a spirit of sharing and happiness to all those who love it and appreciate it. To amplify the best of this extraordinary celebration, there are a number of special events throughout Italy.
The history of this brand is also marked by its packaging, the unique contour bottle: to be sold at a limited set of 4 historical bottles, that everyone will remember the path that the packaging for this global brand has done before landing in what has become the undisputed Coca-Cola bottle.

A CAMPAIGN TO CELEBRATE THE HISTORY OF COCA-COLA


The story of Coca-Cola is full of moments to remember: here is why it chose to celebrate and all those who loved and still love her, relive the most important stages of its more than centennial global success. A new integrated communications campaign was in fact launched, which relies heavily on emotional aspects related to the drink, with the aim of bringing back to the memory of consumers some of the most significant moments in its history. The 125th  anniversary of Coca-Cola will be celebrated in a TV spot created by the advertising agency McCann Cloud. A 30 year dip in the past, which includes the most significant moments in the last 125 years, in which Coca-Cola has joined the people in the most diverse latitudes of the world, sharing their special moments of happiness. Not least is the soundtrack: the famous "Hilltop", taken from one of the most popular campaigns in the history of Coca-Cola, which this year celebrates its 40th anniversary. The agency BCube instead, oversaw the campaign declined to press, near by posters, web, merchandising and retail outlets, based on the simple and spontaneous expression of happiness and joy: the smile. Smiles of illustrations and dated images sided to pictures of today come to life in a visual identity consisting of magical bubbles coming out of the historic Coca-Cola bottle. The scheduling is handled by Starcom.

Coca-Cola celebrates its first 125 years