Coca-Cola launches WOAH, App website designed for young people

Live streaming of events and the opportunity to access exclusive experience, interactive elements and thematic headings of articles, photos and videos ... All with the aim of sharing stories, opinions and experiences, told by young  for young!

Whether centennials (aged 13 and 19 years) or millennials (20-35 years), young people are hungry for digital content and they never separate from their phones.
it is sufficient to say that 94% of teenagers between 16 and 24 use the mobile Internet and spend about 5 hours a day connected *, which is half of their day; 3 hours only on the smartphone, compared to slightly more than two and a half hours spent in front of the TV.
Teenagers appreciate what is free or cheap. They are skilled in research offers and to seize opportunities for savings, so that they do not disdain the second hand purchases.
Their ideal shopping experience is a mix of entertainment and information from social seasoned.
Based on this picture, WOAH takes life.
The idea of the new site and app by Coca-Cola is sharing: stories, opinions, experiences told by young for young.
All through a series of thematic headings. So, for anyone who is planning a trip to a European or Italian city, with "Love this" you can discover the less-known aspects of the place by the voice of the people. In "Wots" (Words on the Streets) International youtuber turn in the street and engage passersby in magic tricks, improvised rap, candid camera all laugh. "You can too" collects the stories of guys who have invented a particular profession or a job that make the most current, as a fashion blogger, instagrammer, photographer, music video director. "Squad goals" follows three nerd kids between universities and research centers around the world to discover the innovations of the future.
In addition, available only on WOAH incredible experience to live with musical talent most appreciated in Italy and exclusive content that will reveal unusual details. I twill be possible also access to special discounts and win tickets for the 'I-Days Festival and other concerts "

The appointment with the extraordinary is on WOAH, for Android and iOS on Android Market and the App Store, or from the desktop to link
* Source: Global Web Index 2015

Coca-Cola launches WOAH, App website designed for young people
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