'Share a Coke'

From today, our more beautiful logo is YOU!

A real turning point for the first time in 127 years
the brand Coca-Cola gives way to the 150 most popular names in Italy,
with a production  "dedicated" to Sicily!

Milan, 7th of May 2013
The history of Coca-Cola is full of moments to remember and the 8th of May - the date of the 127th anniversary of the most famous drink in the world - is about to become one of them.
Thanks to the project "Share a Coke", the famous logo will be replaced by names, generic names and ways of saying the most widespread and popular among Italians, for a product hyper-personalized and all to share!

"It's an epic win" - says Fabrizio Nucifora, Marketing Director Coca-Cola Italy - "in which Coca-Cola wants to thank those who always loves his brand and its products, because they are just her fans and the real protagonists behind the success the company. And to reach this goal, we chose to create a highly innovative project that kicks off in an important day: that of our birthday. The idea revolves around the concept of sharing: a strong value that will result in being able to make a unique gift to friends and loved ones, in the invitation to socialize and create new opportunities for conversation with someone you love, who does not can be seen for some time, and, of course, with those who would like to know better ... ".

From May to August 2013, on the bottles of Coca-Cola, Coca-Cola light and Coca-Cola Zero will be printed the 150 most popular names in Italy among the youth population, with an ad-hoc production - designed and built specifically for Sicily .
"Coca-Cola, in this way, wanted to make a special gift to all his fans islanders, including in the program share a Coca-Cola also a selection of typical Sicilian names – as Agatha Gaetano, Vito and Rosaria" says Luca Busi, CEO of Sibeg - official Coca-Cola bottler for Sicily ". The idea was born from a desire to celebrate the traditions of this region and confirms, once again, the affection that the company has to Sicily."
The protagonists of the "Share a Coke" all over the country will also be the generic names (such as "mom", "friend", "Professor", "team") and the ways of saying the most common and popular among the audience of teenagers (such as: "Uncle," "The Firm," "The Phenomenon," "The VIP", "The Stilosa", "The Genius") that are printed on cans and family sizes of Coca-Cola, Coca-Cola light and Coca-Cola Zero.
The most fun game of next summer will be to seek, in the usual outlets, the packaging of Coca-Cola personalized with your own name, but also the one with the name or nickname of the best friend of one's love, or why not, of their mom or dad ... To share with "him / her" favorite beverage of the story.

Summer is the season of socializing and fun and the goal of Coca-Cola has always been to give moments of joy and happiness to live with friends and family. The invitation of Coca-Cola is the "sharing", because the summers best and most lasting affections always come from people sharing their emotions.
Just to encourage the "sharing", the campaign 'Share a Coke' will spark the next few months of missed initiatives, to which all his fans can participate to strengthen existing friendships but also to create new ones. In the program, for example, a summer tour in June will bring the kiosks by Coca-Cola in the main gathering places in Sicily and other Italian regions to give its fans the chance to customize the can at their leisure.

Online, instead, the "share" will travel at high speed on tracks hashtag # condividiunacocacola.
In fact, using # condividiunacocacola on social media like Twitter or Instagram will be able to participate in the campaign by sharing their "moment Coca-Cola" with your followers and with the entire community.
From May 15, on the site www.condividiunacocacola.com you can then customize and share their virtual cans with their friends thanks to an original iPhone, or upload photos and texts of their own "time Coca-Cola." As well as, those who are not able to find the Coca-Cola with the name of your friend or family member, via the website will be able to find out where his can receive personalized with a name of your choice, thanks to the stages of the summer tour.
The campaign finally live exclusive content on the official Facebook page of Coca-Cola.
With 350 million bottles and cans - of which nearly 40 million just in Sicily - the Italian market from May to August, "Share a Coke" is the first and most impressive campaign customization ever.

The innovative cans and bottles 'Share a Coke' will be available in the usual points of sale and distribution of Coca-Cola in May and will be purchased at normal retail price.

The special production with the typical Sicilian names will only be available in stores in the region.

For more information, www.condividiunacocacola.com

Will then be available on the market:

• Bottles of 500 ml - 150 customized with personal names most common in Italy among the youth population aged 13 to 19 years old. from Alessandra Valentina and Andrea Stefano and some nicknames, including: the Queen, the VIP, the “Stilosa”, il Socio, The Star, The Boss ...

The selection of typical Sicilian names listed on the bottle of 500ml: Agate, Angela, Angelo, Calogero, Carmela, Carmel, Carmen, Enza, Franco, Franca, Gaetano, Giuseppe, Giuseppe, Grazia, Maria, Nunzio, Peppe, Rosa, Rosalia , Rosaria, Salvo, Vito.

• Cans 330 ml - personalized with "generic nicknames" as Treasury Friend / Love, Star, Star, Mito, Campione, Number 1 ....

• Bottles 1.5l - personalized with generic names closer to the concept of "sharing", including: Coca-Cola Share this with your Friends ..., guests, Colleagues, Your Family, Team, Colleagues, Our “Pesti”, Who smiles.

'Share a Coke'