Sibeg : Mini can, great launch


What better way to celebrate your 125 years if you do not dress in a contemporary new packaging and in step with the times? A new format launched recently , exclusively for Sicily and by Sibeg, 15 cl mini cans format; "cool" and handy, ideal for "mini breaks" wherever and whenever you like, that meets the needs of the consumer in a new and modern way, and that will enrich the assortment of Coca-Cola. The launch involves over 1000 properties of GDO, including Hyper, Superstore and Superette, within which the consumer can buy a pack of 12 mini cans to make those quick breaks even more tasty and unique.
Colored and modern materials, in line with the spirit of the new pack to complete the launch of the pdv: eights of pallets to ensure the presence of the product in front of the registers and in the promotional areas, flags and highlights to dress the tea and juice shelves, which will host the new cans with an innovative positioning strategy and in line with the “ mission” of the product: mini cans for mini breaks.
Involved in the launch will also be 400 pdv of the channel On The Go all over Sicily which will be supported with posters, mini counter and window decals.
Since last June, 300 Sicilian tobacconists were activated with new colorful mini coolers and thus going to offer consumers a new opportunity for consumer mini-breaks at a retail price of less than one euro.

Sibeg : Mini can, great launch