With Coca-Cola, there is something new on the shelf

From the second half of April, a limited edition with eight special pack all to collect!


The 2014 edition of the World Cup FIFA TM is approaching and to celebrate the sporting event of the year, Coca-Cola has created a limited edition of 8 cans, with a dedicated graphics to many countries, winners of the World Cup FIFA TM, from 1930 to today.
"Argentina, Brazil, France, Germany, England, Spain, Uruguay and, of course, Italy ... These are the countries involved in this initiative will adorn about 70 million cans produced and distributed by Coca-Cola HBC Italy and in Sicily, Sibeg "Nucifora said Fabrizio, Director of Marketing Coca-Cola Italy. "The cans are transformed into unique objects, all to be collected, to celebrate and remember the 2014 edition of the FIFA World Cup TM. A tribute that is rooted in the fact that Coca-Cola has always been a company that believes in the positive values of sport and for this reason does not support just a single Nation, but the FIFA World Cup ™ ... Enough to be an official sponsor since 1978. "
Graphically, the 8 special pack will be enriched by an exclamation of incitement and encouragement to the team, with the typical expressions of typhus in each country. The cans will be customized shelf in refrigerators and Coca-Cola from the second half of April until the close of World FIFA TM, and will be distributed throughout the national territory in the traditional retail Ho.Re.Ca. channel, modern and traditional distribution to the normal selling price
“Coca-Cola, come sponsor della FIFA World Cup™ Brazil 2014, affianca a questa serie speciale di lattine collezionabili, molteplici attività volte a supportare la passione dei tifosi per il calcio. Con il FIFA World Cup™ Trophy Tour by Coca-Cola, ad esempio, a partire da settembre 2013 Coca-Cola ha portato la Coppa dei Mondiali FIFA™ in oltre 90 Paesi, tra i quali l’Italia, per rendere la Coppa dei Mondiali FIFA™ 2014 realmente #lacoppaditutti. Mai come quest’anno, nel FIFA World Cup™ hanno trovato piena espressione i valori distintivi di Coca-Cola di inclusività e condivisione!” Continua Fabrizio Nucifora “A queste iniziative, si associa un piano completo di azioni promozionali sulla distribuzione italiana su più di 30.000 punti di vendita e con un coinvolgimento diretto e personalizzato di clienti nazionali per un totale di oltre 2.000 PoS”.

"Coca-Cola as a sponsor of the FIFA World Cup Brazil ™ 2014 joins in this special series of collectible cans, a variety of activities aimed at supporting the passion of the fans for football. With the FIFA World Cup ™ Trophy Tour by Coca-Cola, for example, from September 2013 Coca-Cola has brought the Cup FIFA World Cup ™ in over 90 countries, including Italy, to make the FIFA ™ World Cup 2014 really #lacoppaditutti.

Never before in the FIFA World Cup ™ have found full expression of the distinctive values of Coca-Cola of inclusiveness and sharing! "Continue Fabrizio Nucifora" These initiatives, is associated with a plane full of promotional activities on the Italian distribution of more than 30,000 points of sale and with direct involvement and personalized service to domestic customers for a total of more than 2,000 POS. "

Attached documents
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    Coca-Cola limited edition Brasile 2014.pdf
    File Type .PDF