“COCA-COLA LIGHT LOVES MOSCHINO”

Three original creativity on shelf from September to December 2014


  • Location: Catania
  • Category: News
  • Date: 29/09/2014

In the middle of Milan Fashion Week was unveiled the collaboration between the brand Coca-Cola light and the fashion house Moschino, which led to the creation of a new and exclusive limited edition collection entitled Coca-Cola light loves Moschino.
Until December, the cans of Coca-Cola light will have a glamorous and ironic look thanks to three original subjects - Cow Print, Eye Chart and Hearts - which take their inspiration from some elements of the brand's iconic Moschino, presenting his unique style, unexpected and personal.
The project Coca-Cola light loves Moschino will be amplified by an integrated marketing campaign planning and communication with the targeted print and online magazines for the Mondadori Group.
it has been also launched a special competition for consumers: up to 31st of December, you can win a t-shirt signed Moschino per day. The mechanism is simple: to try to win will be enough to look for the code under the cap of bottles of 500 ml and 1.75 in the whole of Italy (1.5 l for Sicily), and groped luck by entering the Cola-Cola light CLUB , by registering on www.coca-colalight.it.
Always up to the 31st of December, you can enter the draw for a trip for two to New York during Fashion Week and live the coolest week of the year as guest of Coca-Cola light! In addition to the final prize, will be extracted also 10 Smartbox caskets "Relaxing Getaway". By registering to the newsletter, you can obtain all the information needed to get the love points which, if shared with friends, increase your chances of winning.

Coca-Cola light has finally entered into a collaboration with the famous fashion blogger Irene Colzi that will be spokesman on her own blog  www.ireneccloset.com  and on social profiles. Irene Colzi will be the ambassador of an Instagram Photo Challenge Coca-Cola light loves Moschino, inviting her fans to invent an outfit inspired to the limited edition and create a selfie to post on Instagram with the hashtag #DrinkMoschino; each week, the image that will be able to better interpret the spirit of glam and ironic Moschino and Coca-Cola light, will be featured in a dedicated post on the Facebook profile of Coca-Cola.
"We are very proud to strengthen the link between Coca-Cola light and the world of fashion thanks to the collaboration with Moschino, an Italian fashion house known and appreciated internationally for his creations. This partnership, born here in Italy, confirms the closeness of our brand to the excellence of our country in the fashion and establishes the focus on contemporary feminine universe, "says Fabrizio Nucifora - Marketing Director of Coca-Cola Italy. "In the past, many designers have created special editions for Coca-Cola light Tribute to Fashion in the context of the initiative that has inspired numerous Fashion Week in Milan, while in recent years the creative direction of Coca-Cola light was covered by other legends such as Karl Lagerferl, Jean Paul Gaultier and Marc Jacobs. "
Moschino creations for Coca-Cola light will be available from September until December 2014 to the normal selling price in the collectible versions of 330ml cans, 500ml bottles and bottles 1,75l throughout Italy, with the exception of Sicily where it will be the 1.5 L pet bottle.

“COCA-COLA LIGHT LOVES MOSCHINO”