FANTA LEMON ELECTED PRODUCT OF THE YEAR 2014

The Fanta brand Lemonade has been voted by consumers Product of the Year in the Carbonated Drinks category


  • Location: Catania
  • Category: News
  • Date: 18/02/2014

Milan, February 13, 2014 - Fanta Lemon, the Fanta brand lemonade with lemon pulp launched in March 2013, was voted Product of the Year 2014 in the "Carbonated Beverages" category with an awards ceremony held last February 12 in Milan.
The Elected Product of the Year award is the result of a market survey conducted by IRI of 12.000 consumers, based on a pre-selection of innovative consumer products on the Italian market.
Fanta Lemon is the new and amazing lemonade launched by Fanta at the beginning of 2013. It is a feature lemonade with lemon pulp and no colorants. Available in both 1.5 L bottle in the 500 ml with the shiny new label in perfect tone with its contents lemon yellow, the can is instead characterized by rough paint effect that evokes the feel of the fruit creating a sensory touch-taste event in a sophisticated and hedonistic conception of drinking.
With this recognition, Coca-Cola sees rewarded their investment in innovation, research and development and attention to consumers, who have always been among the main aims of the company, in Italian and global levels.

FANTA LEMON ELECTED PRODUCT OF THE YEAR 2014
  • FANTA LEMON ELECTED PRODUCT OF THE YEAR 2014
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