There is a novelty in the Coca-Cola family: is Coca-Cola Life!

The "extra choice", arrives in Italy. A unique taste with 36% less calories * thanks to the natural sweetness the extract of stevia leaves


  • Location: Catania
  • Category: News
  • Date: 22/02/2016

It has been announced earlier this year that 2016 would be a year full of news for Coca-Cola Italia. And today the arrival of Coca-Cola Life is a confirmation of.

Coca-Cola Life is the newest member of the Coca-Cola family that has captured the natural sweetness found in the stevia leaf (sweetener steviol glycosides) and sugar, combined with other ingredients such as natural flavours, providing a unique taste with reduced calorie*.    To enhance this revolutionary drink, Coca-Cola has chosen to implement a distinctive green packaging.

"The new born is the result of Coca-Cola constant search to respond to the demands and expectations of its consumers." says Annalisa Fabbri - Coca-Cola Italia Marketing Director. "An approach that the company continues at all levels: from the development of new products and packaging to the use of new technologies, the creation of ever new ways with which to engage consumers and promote the culture of innovation."

Following the launches of 2013 in the markets of Argentina and Chile (not by chance in the continent of origin of stevia), Coca-Cola Life has arrived in over 15 countries worldwide, until landing in Italy with the aim of expand the range of products to meet the preferences of consumers, in our country as in the rest of the world.

* THANKS TO 36% OF SUGAR LESS COMPARED TO MOST OF COLA SUGAR BEVERAGES IN ITALY


"The Italian launch of Coca-Cola Life perfectly fits in the new overall ' One Brand' marketing strategy which, for the first time in the history of The Coca-Cola Company, has grouped all the different brands under the single Coca-Cola brand positioning, a global creative campaign titled 'Taste the Feeling' "says Annalisa Fabbri" Drinking a Coca-Cola,
whatever Coca-Cola you choose, makes special every moment. With Taste The Feeling we want to bring our iconic drink in the center and invite consumers to experience the Coca-Cola taste, choosing the one that best adapts to different tastes and lifestyles.
On the other hand, Coca-Cola is present in the lives of millions of people worldwide from over 130 years and its special and inimitable taste is loved by all. It is unique and at the same time different, to meet the wishes of all. And now, even the Italian consumer will have a extra choice in Coca-Cola Life! ".


In a One Brand optic, Coca-Cola Life shares with other variants of the same values.
To support the arrival of Coca-Cola Life in Italy is activated digital articulated campaign in recent weeks has piqued the curiosity of social network users, giving advances "in small sips."
A first video on Facebook has announced "a new arrival in the family", generating a wave of enthusiasm in the many fans of the page and in the collectors and more than 111 thousand views in two days.
On Twitter, however, has been used (for the first time in Italy) a new format "RT for Remind": after announcing the imminent news, Coca-Cola has invited followers to retwittare the message and then receive notification with the news of the launch of Coca-Cola Life and link to the article dedicated to the magazine online company, Italian Journey. This activity has made fans eagerly awaiting, touching the 2 thousand Retweet.
Similarly, even the Instagram profile fans have been put on alert with the teaser designed especially for them.

 

There is a novelty in the Coca-Cola family: is Coca-Cola Life!