With Coca-Cola, if you cannot find the words ... #saywithasong !

  • Location: Catania
  • Category: News
  • Date: 09/07/2014

After replacing the legendary logo with the names of its consumers, this summer Coca-Cola puts on their bottles music.
With Coca-Cola, if you cannot find the words ... #saywithasong!
A large number of titles and verses of some of the finest Italian and foreign songs, to devote or dedicate themselves,  to release emotions through the music.

It is often difficult to describe emotions, talk about what it feels like. It happens to crash, searching for the right words ... This summer, Coca-Cola will help us to find them in the music, because nothing like a song is able to communicate our moods, making everything easier.

Starts  today the campaign #dilloconunacanzone (#saywithasong), which puts some of the most beautiful titles and the most beautiful phrases of Italian and foreign songs on the labels of the Coca-Cola bottles. From "Amami" by Emma to  "Però mi piaci"  of Alex Britti, from "Confusa e Felice" by Carmen Consoli to  "Fatto serata ieri?" of Club Dogo, from "Tutti ballano tranne te"  by Fabri Fibra to  “Che confusione” by Moreno. And also "I Will Survive" by Gloria Gaynor, "Tonight's gonna be a good night" by Black Eyed Peas or "How wonderful life is" sung by Ellie Goulding.

The project has been developed in partnership with Universal Music, leading music industry and entertainment. All the songs have been selected to communicate different moods and emotions related to the Coca-Cola universe and that of Teen: happiness, friendship, love, occasions of fun ...

"Last year, with the campaign 'Share a Coke' we replaced the legendary logo on cans and bottles with names, to thank all those who have always loved the brand and its products, because they are just its fans the true protagonists and participants in the company's success, "recalls Fabrizio Nucifora, Marketing Director Coca-Cola Italy. "This summer, on the bottle labels we will put the lyrics of the most beautiful Italian and foreign songs, to invite to release emotions through music and to communicate them to friends, to share with the world, as we try to do for over 125 years" .
The initiative has a strong fingerprint on social networks and will travel with the hashtag # dilloconunacanzone and www.dilloconunacanzone.it portal, targeting in particular teenagers, that most of all rely on the music the expression of one's personality and the use to relate to others.
To join us in the summer, in addition, Coca-Cola has thought of a full calendar of events and initiatives: 

-The Coca-Cola Summer Festival, 4 evenings of great music broadcast on Canale 5 and at the same time on RTL 102.5 on 7, 14, 21 and 28 July conducted by Alessia Marcuzzi with Angelo Baiguini and Rudy Zerbi, traveling on social network via the hashtag # dilloconunacanzone

- A summer tour, which from mid-July until mid-August will touch the most beautiful beaches in Italy to give everyone a chance to have their own personalized Coca-Cola, to devote or dedicate!


The calendar will be on-line at www.dilloconunacanzone.it

The bottles with Italian and foreign songs on the label will be available in the usual points of sale and distribution of Coca-Cola from the end of June and can be purchased at normal retail price. Formats involved: Pet bottle of 500 ml and 1,5 L of Coca-Cola and Coca-Cola Zero.

With Coca-Cola, if you cannot find the words ... #saywithasong !
Attached documents
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    Cs_ Coca-Cola_Dillo con una canzone.pdf
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