Category: News

    Published: 29 September 2014


    In the middle of Milan Fashion Week was unveiled the collaboration between the brand Coca-Cola light and the fashion house Moschino, which led to the creation of a new and exclusive limited edition collection entitled Coca-Cola light loves Moschino. Until December, the cans of Coca-Cola light will have a glamorous and ironic look thanks to three original subjects - Cow Print, Eye Chart and Hearts - which take their inspiration from some elements of the brand's iconic Moschino, presenting his unique style, unexpected and personal. The project Coca-Cola light loves Moschino will be amplified by an integrated marketing campaign planning and communication with the targeted print and... Read more

  2. If you cannot find the words, #sayitwithasong and with the new Coca-Cola bottle collection!

    Category: News

    Published: 4 August 2014

    If you cannot find the words, #sayitwithasong and with the new Coca-Cola bottle collection!

    Available from August the brand new special collection edition of Coca-Cola glass bottles: the 3 versions of glass bottles produced by Sibeg and on sale only in the region of Sicily, they are going like hot cakes! There are three subjects in limited edition inspired by the theme of music. The graphics that adorn the bottles are inspired by the summer communication plan of Coca-Cola that helps us finding in music a way to communicate and express our moods, making everything easier. You'll find three versions of the bottle "Connect" by the retail of the Sicilian traditional channel. Read more

  3. With Coca-Cola, if you cannot find the words ... #saywithasong !

    Category: News

    Published: 9 July 2014

    With Coca-Cola, if you cannot find the words ... #saywithasong !

    After replacing the legendary logo with the names of its consumers, this summer Coca-Cola puts on their bottles music. With Coca-Cola, if you cannot find the words ... #saywithasong! A large number of titles and verses of some of the finest Italian and foreign songs, to devote or dedicate themselves,  to release emotions through the music. It is often difficult to describe emotions, talk about what it feels like. It happens to crash, searching for the right words ... This summer, Coca-Cola will help us to find them in the music, because nothing like a song is able to communicate our moods, making everything easier. Starts  today the campaign #dilloconunacanzone... Read more

  4. Coca-Cola and Expo 2015

    Category: News

    Published: 24 June 2014

    Coca-Cola and Expo 2015

    The Coca-Cola Company is Official Soft Drink Partner of Expo 2015. Innovation and sustainability engines of collaboration. Coca-Cola aims to have a leading role in addressing the global challenges of food and environmental sustainability. Milan, 16th of June 2014 – Coca-Cola will be Official Soft Drink Partner of Expo 2015, the universal exhibition in Milan from the 1st of May 2015 to the  31st of  October 2015. Coca-Cola has been selected by EXPO by virtue of its global commitment to innovation, intended as the engine of sustainable growth, capable of generating wealth for the community, at the same time respecting and protecting all resources used and... Read more

  5. Collect the Coca-Cola World Cup cans

    Category: News

    Published: 14 April 2014

    Collect the Coca-Cola World Cup cans

    Coca-Cola changes its look for the FIFA World Cup ™ and celebrates the sporting event of the year with a Special Limited Edition dedicated to the winning countries of the FIFA World Cup ™. The cans are transformed into unique objects, collect them all to celebrate and remember the 2014 edition of the FIFA World Cup ™ Available throughout the country from the second half of April until the close of the 2014 Brazil, at the usual selling price, the eight cans " FIFA World Cup ™ " will report the names of many countries lucky winners of the FIFA World Cup ™, from 1930 to the present: Argentina, Brazil, France, Germany, England, Spain, Uruguay and,... Read more

  6. Coca-Cola: a record on Facebook!

    Category: News

    Published: 7 March 2014

    Coca-Cola: a record on Facebook!

    Coca-Cola has reached 80 million fans on Facebook  digital platform ! Coca-Cola is the first among all the brands in the world to achieve this amazing goal! Coca-Cola confirms not only to be the most preferred brand in the world, but also be able to talk to all their consumers adapting to constantly evolving and lifestyle habits. It is a further confirmation of the effectiveness of theCoca-Cola communication campaign Cultural Leadership - video available on this website-. Check Coca-Cola on Facebook and if you're not a fan this is the right time to become one!!/cocacola Read more


    Category: News

    Published: 18 February 2014


    Milan, February 13, 2014 - Fanta Lemon, the Fanta brand lemonade with lemon pulp launched in March 2013, was voted Product of the Year 2014 in the "Carbonated Beverages" category with an awards ceremony held last February 12 in Milan. The Elected Product of the Year award is the result of a market survey conducted by IRI of 12.000 consumers, based on a pre-selection of innovative consumer products on the Italian market. Fanta Lemon is the new and amazing lemonade launched by Fanta at the beginning of 2013. It is a feature lemonade with lemon pulp and no colorants. Available in both 1.5 L bottle in the 500 ml with the shiny new label in perfect tone with its contents lemon... Read more

  8. Coca-Cola Christmas 2013 limited edition.

    Category: News

    Published: 29 November 2013

    Coca-Cola Christmas 2013 limited edition.

    Santa Claus is again the main character of the Coca-Cola bottles in limited edition. This year's collection is available in 25 cl glass size with three Santa Claus subjects and with a single subject  in the pet 50 cl pack. You can find Coca-Cola Christmas bottles by the Ho.Re.Ca. retail market. Once again, a magical gift idea to collect. Read more

  9. Coca- Cola light limited edition by Marc Jacobs

    Category: News

    Published: 25 October 2013

    Coca- Cola light limited edition by Marc Jacobs

    The Coca- Cola light limited edition designed by fashion designer Marc Jacobs is now available also in the precious glass 25cl pack. It can be found at the Ho.Re.Ca. channel retails of the Sicilian territory. Marc Jacobs, appointed as Creative Director of Coca-Cola light in 2013, launched in Italy  the three subjects "I Hearts 80s", "I Hearts 90s" and "I Hearts 00s" during the Fashion Week in Milan. In addition to the exclusive 25cl glass bottle produced by Sibeg for Sicily , the creations by Marc Jacobs for Coca-Cola light will be available in our country until December 2013 in the  33cl cans , 500ml PET , 1, 5lt and 1.75lt versions. The... Read more

  10. Marc Jacobs, creative director of Coca-Cola light in 2013.

    Category: News

    Published: 9 September 2013

    Marc Jacobs, creative director of Coca-Cola light in 2013.

    On the occasion of the celebrations for the 30th anniversary of Coca-Cola light in Europe, Marc Jacobs decided to give a special tribute to the lovers of the more feminine drink of the world: Coca-Cola Light Limited Edition! Three decades, three icons of the women role, one unique style. "I Heart 80's" Embodies the rise of the woman career of the 80s and the typical dressing power of those years. Marc Jacobs captures the atmosphere with a classic and timeless, also inspired by the designer's love for the theater. The bow tie and the bright lights of Broadway included in the design, recall the spectacular launch of Coca-Cola light that took place at Radio City... Read more

  11. "Summer 2013": the limited edition by Coca-Cola

    Category: News

    Published: 30 July 2013

    "Summer 2013": the limited edition by Coca-Cola

    Once again Coca-Cola amazes us with the pastel colours of the limited edition "Summer 2013" bottles: this is the colorful series of Coca-Cola in glass bottles of 25 cl. The collection, produced by Sibeg and consisting of 3 subjects, can be found from August and only for a limited period, at Ho.Re.Ca. Sicilian point of sales. Read more

  12. 'Share a Coke'

    Category: News

    Published: 7 May 2013

    'Share a Coke'

    A real turning point for the first time in 127 years the brand Coca-Cola gives way to the 150 most popular names in Italy, with a production  "dedicated" to Sicily! The history of Coca-Cola is full of moments to remember and the 8th of May - the date of the 127th anniversary of the most famous drink in the world - is about to become one of them. Thanks to the project "Share a Coke", the famous logo will be replaced by names, generic names and ways of saying the most widespread and popular among Italians, for a product hyper-personalized and all to share! From May to August 2013, on the bottles of Coca-Cola, Coca-Cola light and Coca-Cola Zero will be... Read more