Press


  1. La Sicilia- 23rd of July

    Category: Press

    Published: 23 July 2012

    La Sicilia- 23rd of July

    Sibeg will invest within 2013,  10 million euros in new production lines and environmental awareness. More attention to the environment and a new line of cans.  To launch its investment plan -which started in 2009 with a budget of 28 million euros, and should be completed by 2013, with the remaining 10 million euros to invest in advertising and new bottling lines -Sibeg points on the territory . Read more

  2. La Repubblica - Palermo 18th July 2012

    Category: Press

    Published: 18 July 2012

    La Repubblica - Palermo 18th July 2012

    The company has created a slogan in dialect to tempt customers of the island. The business plan includes an investment of 9.7 million euros in the region. The world's most famous bubbles don’t seem suffering  the crisis in Sicily. This is what appears from the economical results  confirmed by Sibeg, The Coca-Cola Company official bottler and distributor of  the region ....... Read more

  3. Food - July 2012

    Category: Press

    Published: 18 July 2012

    Food - July 2012

    The company  from Catania approves a program to revive sales after a difficult 2011. Investments  in  ho.re.ca and in gdo distribution channel. In 2011 has inevitably suffered from the crisis, which earned 6% less than the volume sold compared to 2010. In 2012 Sibeg may already getting up thanks to the 360 degrees recovery plan business  that the Sicilian bottler of The Coca-Cola Company has launched in response to the blow received .... Read more

  4. La Sicilia- 18th of July

    Category: Press

    Published: 18 July 2012

    La Sicilia- 18th of July

    New communication campaign in dialect to relaunch  prices of Coca-Cola. If yesterday globalize  was a must, the trend today is “glocalize”, focusing on the identification of the particularities of the territory to make them a strong point. And even Coca-Cola, the best known brand in the world of the beverage industry, cannot avoid to  escape the event. Read more

  5. La Svolta- July August

    Category: Press

    Published: 18 July 2012

    La Svolta- July August

    "Talia stu prezzu " is not the title of a Sicilian comedy on stage this season, but the name of the sensational initiative signed by the largest multi-national soft drink in the world: The Coca-Cola Company has chosen to turn its spotlight on  our island. Read more

  6. Milano Finanza- 18th of July

    Category: Press

    Published: 18 July 2012

    Milano Finanza- 18th of July

    One Coca-Cola for free for a family on 2: the internationally known drink arrives to Sicilian towns with the communication plan "Talia stu prezzu." Until the end of the summer quarters, and the most significant tourist locations of Sicily will be involved by the distribution of one million bottles. Read more

  7. Live Sicilia

    Category: Press

    Published: 16 April 2012

    Live Sicilia

    "Given the decline in the purchasing power of households because of the crisis, we decided on a policy of promoting to the consumer ......" Read more

  8. La Repubblica Palermo

    Category: Press

    Published: 16 April 2012

    La Repubblica Palermo

    In Sicily bottles are at a discounted price. It was decided by Sibeg, bottling company for the Island. On the one and a half liter bottles 10 cents less. For the first time the price will be printed on the label. Read more

  9. Quotidiano di Sicilia 14 Aprile

    Category: Press

    Published: 16 April 2012

    Quotidiano di Sicilia 14 Aprile

    Like this, Sibeg relaunches the Coca-Cola brand. The Busi AD: 14 new references and customization of small retailers to increase sales ...... Read more

  10. Giornale di Sicilia 13 April 2012

    Category: Press

    Published: 13 April 2012

    Giornale di Sicilia 13 April 2012

    The anti-crisis measure decreases 1.5 liter bottle by 5-10 cents. Coca-Cola smiles at Sicilian consumers. And with a surprise move and against the trends it  announced that on the island the 1.5 L bottle of Coca-Cola will cost an average of ..... Read more

  11. Il Sole 24 Ore 13 Aprile

    Category: Press

    Published: 13 April 2012

    Il Sole 24 Ore 13 Aprile

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  12. Libero 13 April

    Category: Press

    Published: 13 April 2012

    Libero 13 April

    The southern turning point of the beverage. Coca-Cola has decided to reward those Sicilian hardcore drinkers. Given that on the island there is an average of 122 bottles per capita ... Read more