La Sicilia- 18th of July

American bubbles in Catania to conquer the Sicilian DNA.


  • Location: Catania
  • Category: Press
  • Date: 18/07/2012

New communication campaign in dialect to relaunch  prices of Coca-Cola.
If yesterday globalize  was a must, the trend today is “glocalize”, focusing on the identification of the particularities of the territory to make them a strong point. And even Coca-Cola, the best known brand in the world of the beverage industry, cannot avoid to  escape the event.

La Sicilia- 18th of July
Attached documents
  • thumb file
    La Sicilia 18 Luglio.pdf
    File Type .PDF
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