Press Area

  1. There is a novelty in the Coca-Cola family: is Coca-Cola Life!

    Category: News

    Published: 22 February 2016

    There is a novelty in the Coca-Cola family: is Coca-Cola Life!

    It has been announced earlier this year that 2016 would be a year full of news for Coca-Cola Italia. And today the arrival of Coca-Cola Life is a confirmation of. Coca-Cola Life is the newest member of the Coca-Cola family that has captured the natural sweetness found in the stevia leaf (sweetener steviol glycosides) and sugar, combined with other ingredients such as natural flavours, providing a unique taste with reduced calorie*.    To enhance this revolutionary drink, Coca-Cola has chosen to implement a distinctive green packaging. "The new born is the result of Coca-Cola constant search to respond to the demands and expectations of its consumers."... Read more

  2. "Taste The Feeling": Coca-Cola new global campaign.

    Category: News

    Published: 17 February 2016

    "Taste The Feeling": Coca-Cola new global campaign.

    For the first time ever, all Coca-Cola brands will be brought together under a single global creative campaign. The new "one brand" approach has been developed to extend to Coca-Cola light, Coca-Cola Zero and Coca-Cola Life the iconic appeal of the brand number one in the world. "Taste the feeling" will adopt a universal method to describe and explain the concepts, placing the product at the center of everything, to reflect the functional and emotional aspects of the experience offered by Coca-Cola. The campaign -being launched worldwide during the 2016- uses a storytelling to tell authentic stories and experiences, to celebrate what you feel when you try drinking a... Read more

  3. Catania Today 28th October 2015

    Category: Press

    Published: 29 October 2015

    Catania Today 28th October 2015

    Presented in the Town Hall the informative-cutural project path with thirteen totems created by the department Decoro Urbano, with the cc-operation of Culture, and made with Sibeg Coca-Cola through sponsorship. Read more

  4. L’Indipendente 25th of Ottober 2015

    Category: Press

    Published: 26 October 2015

    L’Indipendente 25th of Ottober 2015

    The new section "Stories and Characters" starts with the interview with Luca Busi. Luca Busi’s  interview, one of the largest business owners in South of Italy, opens  the section of The Independent web TV  'Stories and Characters'. The on fo Busi is a symbolic story: from Bologna to Catania, the story of an industrial group of the north who chose Catania to do business and create technological and productive innovations. Sibeg invoices more than 107 million euros, employs more than 330 people directly in the industrial area of Catania, and more than a thousand indirectly. The forty years old Busi tells about economics of Catania and Sicily, youth,... Read more

  5. Quotidiano di Sicilia 17th October 2015

    Category: Press

    Published: 19 October 2015

    Quotidiano di Sicilia 17th October 2015

    A multinational rooted in the territory. Busi guest of QoS for the 2751 ° forum with Number One.   What effect has the crisis on the company? "Today we can say we have already overcome the crisis. We entered boldly in 2011, when we pushed the accelerator to the important investment called Tetris, on the production, investing 30 million Euros.” Read more

  6. Capital September 2015

    Category: Press

    Published: 30 September 2015

    Capital September 2015

    Thanks to Sibeg, the island has become one of the most important research  and development laboratories of the US multinational to test new beverages and packaging. Almost all Italians drink Coca-Cola form a single company, Coca-Cola HBC, licensee of the brand for about thirty countries. But not the Sicilians. On the Island fact the most famous drink in the world .... Read more

  7. The contour is 100 years old: born the limited edition dedicated to the anniversary of Coca-Cola bottle.

    Category: News

    Published: 25 June 2015

    The contour is 100 years old: born the limited edition dedicated to the anniversary of Coca-Cola bottle.

    The Coca-Cola contour bottle celebrates 100 years: "A bottle with so distinctive traits as to be recognized with eyes shut and even if broken down." This was the request made in 1915 by The Coca-Cola Company who designed what was to become the symbol of an era, an icon of pop culture: the glass bottle Coca-Cola. To celebrate this important anniversary Sibeg, just for Sicily and in limited edition, dedicates 3 desings -all to collect - theme "Anniversary" of the  Coca-Cola bottle 25 cl. it is possible to find the three subjects dedicated to the centenary from June,  subject to availability, at retail Sicilian Ho.Re.Ca. Read more


    Category: News

    Published: 16 June 2015


    100 "green" cars for the sales executive: first full electric Field Force in Europe in cooperation with Citroën Italy Reduction of 330 tons of CO2 emissions in a year Installation of 50 columns spread across the whole island in partnership with Enel Energia and 7 fast charging stations CATANIA – Social responsibility, ethics and environmental sustainability: these are the new business assets that look to the territory with a view to development. Sibeg - The Coca-Cola Company bottler since 1960, in 8th place among the manufacturers of soft drinks in Italy and among the top 50 companies in sales revenues for the Sicilian and number of employees - is once again a... Read more

  9. TRUSSARDI and Coca-Cola Italia Together

    Category: News

    Published: 15 June 2015

    TRUSSARDI and Coca-Cola Italia Together

    Trussardi, for more than 100 years a symbol of excellence, elegance and innovation Made in Italy, joins Coca-Cola, the largest beverage producer in the world, to realize projects in two exclusive limited edition. Trussardi creativity meets Coca-Cola light which is the Coca-Cola most fashion and contemporary brand,  to create a limited edition titled "Elegantly Cool" made of three subject cans representing the symbol of the match between the refined elegance of Trussardi and the spirit of cool Coca-Cola light. The creativity of the first two cans is the stylized Trussardi greyhound that appears in an ironic key in a mix of bright colors such as red Coca-Cola, acid... Read more

  10. With Fanta, fill up of Fun

    Category: News

    Published: 20 March 2015

    With Fanta, fill up of Fun

    Are you ready to have fun with us? This is the question that Fanta does to Italian teenagers in the new commercial, on air from Sunday, 15th of March on main television networks. The theme proposed in the new commercial is just the genuine fun: you can have fun in a simple and authentic way,  with your group of friends and in the company of Fanta: sharing a maxi t-shirt with your best friend during a concert or doing something magic, as inventing a giant bottle on which stay balanced or take a shower with your clothes on ... no matter! What matters is that with Fanta, "the fun never ends!" The commercial, launched Sunday 15th of March  will be sent in broadcast... Read more


    Category: News

    Published: 29 September 2014


    In the middle of Milan Fashion Week was unveiled the collaboration between the brand Coca-Cola light and the fashion house Moschino, which led to the creation of a new and exclusive limited edition collection entitled Coca-Cola light loves Moschino. Until December, the cans of Coca-Cola light will have a glamorous and ironic look thanks to three original subjects - Cow Print, Eye Chart and Hearts - which take their inspiration from some elements of the brand's iconic Moschino, presenting his unique style, unexpected and personal. The project Coca-Cola light loves Moschino will be amplified by an integrated marketing campaign planning and communication with the targeted print and... Read more

  12. If you cannot find the words, #sayitwithasong and with the new Coca-Cola bottle collection!

    Category: News

    Published: 4 August 2014

    If you cannot find the words, #sayitwithasong and with the new Coca-Cola bottle collection!

    Available from August the brand new special collection edition of Coca-Cola glass bottles: the 3 versions of glass bottles produced by Sibeg and on sale only in the region of Sicily, they are going like hot cakes! There are three subjects in limited edition inspired by the theme of music. The graphics that adorn the bottles are inspired by the summer communication plan of Coca-Cola that helps us finding in music a way to communicate and express our moods, making everything easier. You'll find three versions of the bottle "Connect" by the retail of the Sicilian traditional channel. Read more