Press Area


  1. About having dinner together!

    Category: News

    Published: 30 October 2012

    About having dinner together!

    Chef Simone Rugiati has prepared many simple and tasty recipes for every occasion. Follow his advice on  YouTube tastier channel: discover the recipes video or listen to the  Kiss Kiss radio i podcasts of. Every day a new recipe for you! Click on the YouTube channel: http://www.youtube.com/user/CeniamoInsieme Read more

  2. The classic Coca-Cola contour bottle "embossed" is back.

    Category: News

    Published: 12 October 2012

    The classic Coca-Cola contour bottle "embossed" is back.

    The classic embossed Coca-Cola 25 cl glass bottle is back to the market replacing  the logo printed one. The new bottles, taking up the vintage style, are marked with the Coca-Cola logo as if it was sculpted on the glass.   The classic Coca-Cola embossed contour was created in 1916 and is still a symbol of innovation, able to make the most famous soft drink in the world, immediately recognizable with a single glance. The traditional contour bottle is universally recognized as a pioneering example of package that helped the creation of a successful brand. Over the years, the bottle has far exceeded the simple function of "container" becoming an icon for both... Read more

  3. Starts from the end of September the new Special Edition Coca-Cola!

    Category: News

    Published: 21 September 2012

    Starts from the end of September the new Special Edition Coca-Cola!

    Floral, watercolor and pastel colors dress up the brand's most popular beverage in the world. This is the colorful collection of Coca-Cola 25cl glass bottles. The collection consists of 3 limited edition subject that you can find by the Sicilian Ho.Re.Ca. retails. Read more

  4. Sibeg launches in Sicily the limited edition Kinley Full Body Sleeve glass bottle.

    Category: News

    Published: 27 August 2012

    Sibeg launches in Sicily the limited edition Kinley Full Body Sleeve glass bottle.

    Sibeg launches in Sicily the limited edition  Kinley Full Body Sleeve glass bottle. In the Tonic Water market, Sibeg offers  in Sicily a special edition bottle of Kinley:  it is a format of 20 cl glass, covered with a sleeving that makes the bottle unique and compelling. Kinley is a line of soft drinks ideal for long drinks and cocktails. You can find it on the Italian market in glass and can formats and in the two versions Tonic Water and Bitter Lemon flavor. With its characteristic bitter taste, Kinley is available in the best bars and nightclubs in Sicily. An elegant Full Body Sleeve glass format 20 cl dedicated to bars and nightclubs and a practical 33 cl size can... Read more

  5. SIBEG CRISIS PLAN IS RUNNING AND COCA-COLA RE-LAUNCHES

    Category: Press release

    Published: 27 July 2012

    SIBEG CRISIS PLAN IS RUNNING AND COCA-COLA RE-LAUNCHES

    STARTS 'STU PREZZU TALIA', THE SICILIAN COMMUNICATION PLAN FOR SUMMER 2012     Catania, 17TH OF July 2012 - SIBEG, bottler and distributor of The Coca-Cola Company for the region, outlined today the main economic results of the semester of 2012 that demonstrate the effectiveness of price-cutting campaign launched in April. Simultaneously, along with Coca-Cola Italia, it has been  officially presented  "Talia stu prezzu!", the communication plan dedicated to Sicily for summer 2012. PRICES CUTTING CAMPAIGN IMPACT The campaign of 'affordable prices' launched last April has seen a growth in the two months from May to June 2012... Read more

  6. COCA-COLA AND THE OLYMPIC GAMES

    Category: Press release

    Published: 26 July 2012

    COCA-COLA AND THE OLYMPIC GAMES

    Coca-Cola unveils an intense program of activities to excite, engage and inspire the public before and during the highly anticipated sporting event, the shout of "Move to the Beat - Move to the rhythm of London 2012" From over 80 years, Coca-Cola supports the international Olympic movement, and shares the positive values, as signs of involvement and passion for the sport A celebration with whom Coca-Cola contributes concretely demonstrating its commitment to make a difference in a positive way in all the communities in which it operates Milan, July 2012 - On the occasion of the London 2012 Olympic Games, Coca-Cola - as an official partner - reveals a wide range... Read more

  7. La Sicilia- 23rd of July

    Category: Press

    Published: 23 July 2012

    La Sicilia- 23rd of July

    Sibeg will invest within 2013,  10 million euros in new production lines and environmental awareness. More attention to the environment and a new line of cans.  To launch its investment plan -which started in 2009 with a budget of 28 million euros, and should be completed by 2013, with the remaining 10 million euros to invest in advertising and new bottling lines -Sibeg points on the territory . Read more

  8. La Repubblica - Palermo 18th July 2012

    Category: Press

    Published: 18 July 2012

    La Repubblica - Palermo 18th July 2012

    The company has created a slogan in dialect to tempt customers of the island. The business plan includes an investment of 9.7 million euros in the region. The world's most famous bubbles don’t seem suffering  the crisis in Sicily. This is what appears from the economical results  confirmed by Sibeg, The Coca-Cola Company official bottler and distributor of  the region ....... Read more

  9. Food - July 2012

    Category: Press

    Published: 18 July 2012

    Food - July 2012

    The company  from Catania approves a program to revive sales after a difficult 2011. Investments  in  ho.re.ca and in gdo distribution channel. In 2011 has inevitably suffered from the crisis, which earned 6% less than the volume sold compared to 2010. In 2012 Sibeg may already getting up thanks to the 360 degrees recovery plan business  that the Sicilian bottler of The Coca-Cola Company has launched in response to the blow received .... Read more

  10. La Sicilia- 18th of July

    Category: Press

    Published: 18 July 2012

    La Sicilia- 18th of July

    New communication campaign in dialect to relaunch  prices of Coca-Cola. If yesterday globalize  was a must, the trend today is “glocalize”, focusing on the identification of the particularities of the territory to make them a strong point. And even Coca-Cola, the best known brand in the world of the beverage industry, cannot avoid to  escape the event. Read more

  11. La Svolta- July August

    Category: Press

    Published: 18 July 2012

    La Svolta- July August

    "Talia stu prezzu " is not the title of a Sicilian comedy on stage this season, but the name of the sensational initiative signed by the largest multi-national soft drink in the world: The Coca-Cola Company has chosen to turn its spotlight on  our island. Read more

  12. Milano Finanza- 18th of July

    Category: Press

    Published: 18 July 2012

    Milano Finanza- 18th of July

    One Coca-Cola for free for a family on 2: the internationally known drink arrives to Sicilian towns with the communication plan "Talia stu prezzu." Until the end of the summer quarters, and the most significant tourist locations of Sicily will be involved by the distribution of one million bottles. Read more