Press Area


  1. Food - July 2012

    Category: Press

    Published: 18 July 2012

    Food - July 2012

    The company  from Catania approves a program to revive sales after a difficult 2011. Investments  in  ho.re.ca and in gdo distribution channel. In 2011 has inevitably suffered from the crisis, which earned 6% less than the volume sold compared to 2010. In 2012 Sibeg may already getting up thanks to the 360 degrees recovery plan business  that the Sicilian bottler of The Coca-Cola Company has launched in response to the blow received .... Read more

  2. La Sicilia- 18th of July

    Category: Press

    Published: 18 July 2012

    La Sicilia- 18th of July

    New communication campaign in dialect to relaunch  prices of Coca-Cola. If yesterday globalize  was a must, the trend today is “glocalize”, focusing on the identification of the particularities of the territory to make them a strong point. And even Coca-Cola, the best known brand in the world of the beverage industry, cannot avoid to  escape the event. Read more

  3. La Svolta- July August

    Category: Press

    Published: 18 July 2012

    La Svolta- July August

    "Talia stu prezzu " is not the title of a Sicilian comedy on stage this season, but the name of the sensational initiative signed by the largest multi-national soft drink in the world: The Coca-Cola Company has chosen to turn its spotlight on  our island. Read more

  4. Milano Finanza- 18th of July

    Category: Press

    Published: 18 July 2012

    Milano Finanza- 18th of July

    One Coca-Cola for free for a family on 2: the internationally known drink arrives to Sicilian towns with the communication plan "Talia stu prezzu." Until the end of the summer quarters, and the most significant tourist locations of Sicily will be involved by the distribution of one million bottles. Read more

  5. About "Anywhere in the World" soundtrack of the 2012 Olympic Games

    Category: News

    Published: 13 July 2012

    About "Anywhere in the World" soundtrack of the 2012 Olympic Games

    Mark Ronson has traveled the world to record they training of the athletes for the London 2012 Olympic Games; the sounds of their sports mixed with the voice of Katy B, have become "Anywhere in the World". The five Olympic athletes are: Kseniya Vdovina (Russia) - Athletics; dayyan Jaffar (Singapore) - Archery, Maria Espinoza (Mexico) - Taekwondo, David Oliver (USA) - Race to obstacles; Darius Knight (UK) - table tennis. The video was shot with an innovative technique, which for the first time ever, has made the consumer as the leading acotr: the shooting was carried out during a big event open to the public, during which athletes have performed on stage and viewers have... Read more

  6. At Auchan in July Fantastic watches!

    Category: News

    Published: 10 July 2012

    At Auchan in July Fantastic watches!

    Only at hyper Auchan retails,  from  the 19th  to the  25th of July,  if you buy  8 bottles of 1.5 liters of Fanta and Sprite you will receive the fabulous Fanta wristwatch! So what are you waiting for? It’s the right time to take a break! And with Fanta your break takes taste! Read more

  7. Fanta: from May18th to June5th in Sicily ..... Guerrilla

    Category: News

    Published: 31 May 2012

    Fanta: from May18th to June5th in Sicily ..... Guerrilla

    The end of May in Catania and Palermo, started the guerilla marketing campaign for Fanta, an activity aimed directly at teenagers (12 -19 years) that passes the message of the Break Time in an unconventional way. The activity consists of a distribution of Fanta One To One "courtesy notes". Fanta team, made of hostesses and stewards, awaits for you aboard  bike and sidecar,  near sport centers and seasideof the two sicilian cities, until May 31st in Palermo and in Catania  until June the 5th. . Read more

  8. Live Sicilia

    Category: Press

    Published: 16 April 2012

    Live Sicilia

    "Given the decline in the purchasing power of households because of the crisis, we decided on a policy of promoting to the consumer ......" Read more

  9. La Repubblica Palermo

    Category: Press

    Published: 16 April 2012

    La Repubblica Palermo

    In Sicily bottles are at a discounted price. It was decided by Sibeg, bottling company for the Island. On the one and a half liter bottles 10 cents less. For the first time the price will be printed on the label. Read more

  10. Quotidiano di Sicilia 14 Aprile

    Category: Press

    Published: 16 April 2012

    Quotidiano di Sicilia 14 Aprile

    Like this, Sibeg relaunches the Coca-Cola brand. The Busi AD: 14 new references and customization of small retailers to increase sales ...... Read more

  11. Meeting Sibeg Target Consumer

    Category: Press release

    Published: 13 April 2012

    Meeting Sibeg Target Consumer

    Sibeg, bottler and distributor of Coca-Cola Company products in Sicily, renews the annual meeting with its key stakeholders to present the 2012 anti-crisis plan. The company since 1960, produces, bottles and distributes all products branded The Coca-Cola Company. Thanks to its internal organizational structure of 200 employees, 75 agents and widespread reach, with a workforce of over 1000 people, from the Catania plant depart daily between 30 to 60 trucks of product being delivered - directly or through distributors - to about 32,000 retail outlets on the island. Sibeg, with a market share of over 51%, represents one of the main actors of development and innovation of the Sicilian... Read more

  12. Giornale di Sicilia 13 April 2012

    Category: Press

    Published: 13 April 2012

    Giornale di Sicilia 13 April 2012

    The anti-crisis measure decreases 1.5 liter bottle by 5-10 cents. Coca-Cola smiles at Sicilian consumers. And with a surprise move and against the trends it  announced that on the island the 1.5 L bottle of Coca-Cola will cost an average of ..... Read more