Press Area


  1. About "Anywhere in the World" soundtrack of the 2012 Olympic Games

    Category: News

    Published: 13 July 2012

    About "Anywhere in the World" soundtrack of the 2012 Olympic Games

    Mark Ronson has traveled the world to record they training of the athletes for the London 2012 Olympic Games; the sounds of their sports mixed with the voice of Katy B, have become "Anywhere in the World". The five Olympic athletes are: Kseniya Vdovina (Russia) - Athletics; dayyan Jaffar (Singapore) - Archery, Maria Espinoza (Mexico) - Taekwondo, David Oliver (USA) - Race to obstacles; Darius Knight (UK) - table tennis. The video was shot with an innovative technique, which for the first time ever, has made the consumer as the leading acotr: the shooting was carried out during a big event open to the public, during which athletes have performed on stage and viewers have... Read more

  2. At Auchan in July Fantastic watches!

    Category: News

    Published: 10 July 2012

    At Auchan in July Fantastic watches!

    Only at hyper Auchan retails,  from  the 19th  to the  25th of July,  if you buy  8 bottles of 1.5 liters of Fanta and Sprite you will receive the fabulous Fanta wristwatch! So what are you waiting for? It’s the right time to take a break! And with Fanta your break takes taste! Read more

  3. Fanta: from May18th to June5th in Sicily ..... Guerrilla

    Category: News

    Published: 31 May 2012

    Fanta: from May18th to June5th in Sicily ..... Guerrilla

    The end of May in Catania and Palermo, started the guerilla marketing campaign for Fanta, an activity aimed directly at teenagers (12 -19 years) that passes the message of the Break Time in an unconventional way. The activity consists of a distribution of Fanta One To One "courtesy notes". Fanta team, made of hostesses and stewards, awaits for you aboard  bike and sidecar,  near sport centers and seasideof the two sicilian cities, until May 31st in Palermo and in Catania  until June the 5th. . Read more

  4. Live Sicilia

    Category: Press

    Published: 16 April 2012

    Live Sicilia

    "Given the decline in the purchasing power of households because of the crisis, we decided on a policy of promoting to the consumer ......" Read more

  5. La Repubblica Palermo

    Category: Press

    Published: 16 April 2012

    La Repubblica Palermo

    In Sicily bottles are at a discounted price. It was decided by Sibeg, bottling company for the Island. On the one and a half liter bottles 10 cents less. For the first time the price will be printed on the label. Read more

  6. Quotidiano di Sicilia 14 Aprile

    Category: Press

    Published: 16 April 2012

    Quotidiano di Sicilia 14 Aprile

    Like this, Sibeg relaunches the Coca-Cola brand. The Busi AD: 14 new references and customization of small retailers to increase sales ...... Read more

  7. Meeting Sibeg Target Consumer

    Category: Press release

    Published: 13 April 2012

    Meeting Sibeg Target Consumer

    Sibeg, bottler and distributor of Coca-Cola Company products in Sicily, renews the annual meeting with its key stakeholders to present the 2012 anti-crisis plan. The company since 1960, produces, bottles and distributes all products branded The Coca-Cola Company. Thanks to its internal organizational structure of 200 employees, 75 agents and widespread reach, with a workforce of over 1000 people, from the Catania plant depart daily between 30 to 60 trucks of product being delivered - directly or through distributors - to about 32,000 retail outlets on the island. Sibeg, with a market share of over 51%, represents one of the main actors of development and innovation of the Sicilian... Read more

  8. Giornale di Sicilia 13 April 2012

    Category: Press

    Published: 13 April 2012

    Giornale di Sicilia 13 April 2012

    The anti-crisis measure decreases 1.5 liter bottle by 5-10 cents. Coca-Cola smiles at Sicilian consumers. And with a surprise move and against the trends it  announced that on the island the 1.5 L bottle of Coca-Cola will cost an average of ..... Read more

  9. Il Sole 24 Ore 13 Aprile

    Category: Press

    Published: 13 April 2012

    Il Sole 24 Ore 13 Aprile

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  10. Libero 13 April

    Category: Press

    Published: 13 April 2012

    Libero 13 April

    The southern turning point of the beverage. Coca-Cola has decided to reward those Sicilian hardcore drinkers. Given that on the island there is an average of 122 bottles per capita ... Read more

  11. Corriere del Mezzogiorno

    Category: Press

    Published: 13 April 2012

    Corriere del Mezzogiorno

    The Busi AD: “It’s hotter here and the temperature ha an influence on the pro-capita consumption Read more

  12. Powerade ION4 partner of the Eolian Sailing Week.

    Category: News

    Published: 3 April 2012

    Powerade ION4 partner of the Eolian Sailing Week.

    The island of Salina was identified as the best location for its position with respect to major Sicilian, Calabrian and Campania fleets, due to the constant presence of wind, to the splendid scenery of its coasts and to the quality of services offered to participants by the district. Given the organizational success of past years 60 boats have already registered, as many as the places available at the port of Santa Marina Salina; of these, 800 athletes will battle it out in 3 days of racing for the Italian Championship qualification. Among the most famous names are those of "Alvarosky", Grand Soleil 40 of Francesco  Siculiana, World and European champion and its twin... Read more