Management


  • MARIA CRISTINA ELMI BUSI FERRUZZI

    PRESIDENT

    Born in Bologna in August 1949. In 1970 she married Sergio Busi, an entrepreneur from Bologna, owner of the Sadib Company in Rimini, bottler of Coca-Cola brand drinks. Shareholder of the Poligrafici Editoriale (Resto del Carlino, La Nazione, Il Giorno), also owner of several real estate and L’Europa Pubblicità (concessionaire of Gruppo Universo). In 1971 their son Luca Busi was born. In 1977 they acquired the company Sibeg, bottler of Coca-Cola brand drinks, in Catania and Palermo. In May of 1981 her husband Sergio Busy died due to a car accident. In 1982 she entered in the Board of Directors of Gruppo Espresso – vice president from 1991 through 1999. In 1990 she inaugurated the SICAVI plant in Catania which produces PET bottles. In 1994 she inaugurated the Coca-Cola bottling plant in Tirana. On November 12th, 1999 she was elected President of Italian Industrialists in Albania. On July 4th, 2001 Board of Directors of Italian Entrepreneurs Working in Albania re-elected her as President. On September 29th, 2001 married Mr. Arturo Ferruzzi.
      Starting January 2011 she became member of the Board of Directors of Assobibite with the nomination of Vice-President. 
    From November 29th, 2011 she is part of the Board of Directors of Confindustria Catania.
    From July 2015 she is part of the Unicredit Advisory Board Sicilia.
    In March 2018 she was elected Vice President of Confindustria Albania.
    In September 2018 she was elected Vice President of Confindustria Catania.

  • LUCA BUSI

    CEO

    Luca Busi was born in Boogna on January 12th, 1971. His work history started very early at the age of 16, with an experience at the Cremonini Group in a fast food chain called Italy & Italy. He started therefore to have a first view of the world of employment, of its organization with its processes and responsibilities, rotating through all duties and possible tasks within that store. He concluded his experience there and went on to study at university, and moved to the United States for another work experience. Upon his return from the USA he moved to Catania and began his path in Sibeg, working in all areas of the company, starting from the lowest levels of organization, moving up with the area managers, to then end this experience with a longer period next to the General Manager, in order to complete his training in the company. From here he begins to work on special projects of the group leader ACIES, up until when he was 30 years old he launched an important restructuring of Sibeg, becoming then CEO. The operation which required hard work and careful analysis to make a 3-year business plan and an operation plan divided per area and activity. The restructuring was completed with success.

  • LUCA SIMONASSI

    COMMERCIAL DIRECTOR

    Luca Simonassi, graduated in '97 in Political Economics at the La Sapienza University of Rome and subsequently attended a marketing master at L.U.I.S.S. He began his professional career at Birra Peroni in 1998 where, in a management course of major brands, he faces growing responsibilities in Marketing. Back in commercial roles in 2004, leaving Beer Peroni at the end of 2009 with the role of Strategic Accounts Manager. He moved to Albania in 2010 for four years as Commercial Director of Coca-Cola Bottling Albania sh.p.k. contributing significantly to the growth of the company. He then deals with the reorganization and revival of his company in Digital Marketing. From the 2nd of May 2017, Luca Simonassi has been appointed as Sibeg Commercial Director.

  • GIANLUCA TORNATORE

    PRODUCTION AND LOGISTICS DIRECTOR

    Gianluca Tornatore was born in Catania on 11th January 1972. He graduated in Food Science and Technology at the University of Catania.
    He has acquired considerable professional experience gained most recently at Sibat Tomarchio, first as Technical Director and then as Plant Operations Manager from 2007 onwards. He previously covered a similar role in Ortogel (citrus transformation) between 2005 and 2007 and the role of Production Manager in other companies in the food sector (dairy and meat processing industries) in Sicily.
    From the 25th June 2018, Gianluca Tornatore has been appointed as Sibeg Operation Director.