Products

A big portfolio

Carbonated soft drinks, tea, energy drinks, sport drinks, juices and mineral water.
Well-known brands and products, loved by consumers worldwide

Innovation in our DNA

What’s new in 2026

As an Innovation Hub and Testing Area, we turn every challenge into an opportunity, with the goal of bringing to market beverages that are ever more in tune with our consumers’ needs.
COCA-COLA ZERO SUGAR ZERO CAFFEINE
PET 1.5L – 90cl – 45cl, CAN 50cl – 33cl – 15cl

COCA-COLA LIME
PET 90cl, CAN 33cl

Fanta ZERO NO ADDED SUGAR
CAN 33cl
FANTA AND SPRITE CAN – all sizes
POWERADE Hydro Active Apple-Peach & Lemon-Lime - PET 50cl
Monster Energy Viking Berry – Valentino Rossi Zero Sugar – Ultra Fantasy Ruby Red CAN 50cl
Monster Energy Green x4 – Ultra White x4 CAN 50cl
In-store experiences

Our activations

We transform the point of sale into an experience: promotional activations, special initiatives, and new visibility materials designed to bring consumers closer to our products in a concrete and engaging way.

In-store activation

COCA-COLA DIGITAL SHELF

Coca-Cola: digital shelves arrive in Sicily! Thirty installations are planned to deliver exclusive and high-impact visibility across Modern Trade retail locations. The setup includes a monitor featuring dynamic video content.
Promotions

OLYMPIC GAMES TIME

Olympic Games Time, the promotion that lets you win fantastic prizes dedicated to the Olympic Games. Up for grabs: a trip to the cities hosting the Olympic Games and vouchers for purchasing sports equipment. The promotion will run across 1,600 retail locations in the Modern Trade channel (including 800 extra displays) and 2,600 stores in the Traditional Trade channel.

CONTEST PERIOD: FROM JANUARY 8 TO FEBRUARY 27, 2026.
Promotions

FANTA-XBOX

Exclusive Fanta and Xbox partnership: prizes up for grabs every 5 minutes, plus a final draw for a portable console. The promotion will run across 1,600 retail locations in the Modern Trade channel and 2,600 stores in the Traditional Trade channel.

CONTEST PERIOD: FROM JANUARY 8 TO FEBRUARY 27, 2026.
Promotions

Win fantastic prizes with Monster.

Buy Monster Energy and try to win amazing prizes! Up for grabs: 100 Monster gaming headsets and, in the final draw, 5 Monster Boombox stereos. The promotion will run across 1,600 retail locations in the Modern Trade channel (including 650 extra displays) and 3,600 stores in the Traditional Trade channel.

CONTEST PERIOD: FROM FEBRUARY 2 TO MARCH 31, 2026.
Top