Following the split of a group of Sicilian entrepreneurs from the pharmaceutical sector, the company became ‘Società Imbottigliamento BEvande Gassate’, know on the market as Sibeg for short.
Within a short space of time, the company saw a strong expansion across the territory, so much so, that within just 10 years the company already had 3 production plants (Catania, Palermo and Syracuse) and a good 9 warehouses.
By 1976, Sibeg had become a well-established reality. This constant growth caught the attention of some of the most important realities in the sector. One of these was Gruppo Busi (already a Coca-Cola bottling company in the Marche and Romagna regions of Italy), which took over the company.
The dawn of the new millennium also saw important changes to the company’s management team: Maria Cristina Elmi Busi became President of Sibeg, passing the role of CEO on to her son, Luca Busi.
These top-level changes also signposted one of the company’s most prosperous periods. In fact, between 2001 and 2009, Sibeg increased its sales volumes to over 3 million crates, and increased its workforce from 174 to 253 employees, a 38% increase.
Sibeg was the first company in Europe to adopt a fully electric fleet of vehicles, implemented through the Green Mobility Project, an ethical, socially responsible, environmental initiative.
60 candles for over half a century as a key market player. A milestone that tells a story of constant growth, based on important investments in the production line, attention to the environment, the territory and the local community.
With a turnover of EUR 150 million, today, the company employs approximately 350 people, manufacturing and delivering soft drinks to over 30.000 sales points across the region every day, equating to a 62% share of the Sicilian soft drinks market.