Since July 2026, Coca-Cola has been available on shelves with the new Icon design. The new look enhances the Coca-Cola logo across all Regular, Zero, and Caffeine-Free variants. The new design unifies all variants under a single design system, aiming to strengthen the brand’s consistency and recognizability across all channels. For this reason, Coca-Cola Zero will also become white, echoing the design of the classic Coca-Cola. However, the “Zero Sugar” claim, along with the black wave and the black bottle cap, remain clearly visible, preserving their signature black color.

To support the launch of Coca-Cola Lime, 350 Food & Convenience stores have been equipped with dedicated in-store displays since July, showcasing the new flavor, which is already proving popular among consumers in Sicily. This in-store visibility is complemented by a strong ATL campaign. This is the first campaign dedicated to the launch of Coca-Cola Lime, inviting consumers to discover the new flavor through an outdoor advertising campaign across four provinces, supported by a digital media plan reaching over 22 million contacts.

Starting July 6, the Fanta activation dedicated to the JOVA SUMMER PARTY kicks off. A dedicated campaign involving 1,600 Food & Convenience stores (including 450 Organized Retail stores) and 2,600 Immediate Consumption outlets with POP materials and themed displays. Sicily takes center stage, with Palermo hosting two stops of the famous singer’s tour on August 29 and 30.

During the summer months, Fuze Tea takes center stage! In particular, throughout July, the brand featured a dedicated in-store activation with special visibility in 1,600 Food & Convenience stores (including 500 Organized Retail stores) and 3,600 Immediate Consumption outlets. Throughout the summer, promotional packs also give consumers the chance to win a €10,000 travel voucher and many other travel-inspired prizes!

New permanent displays have been installed across the Food & Convenience channel: the first Coca-Cola branded gondola endcaps have been rolled out in 13 stores to increase visibility and drive impulse purchases, while a new high-impact Powerade display rack has been installed in 200 stores to strengthen the brand’s presence through extra-display merchandising. In addition, five more stores have been equipped with Monster Premium endcaps featuring integrated monitors and coolers.